Restaurants  &  Mobile

 

Why    Your  Restaurant  Needs  A  Mobile  Experience  

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Why  Mobile?

 

95%  of  smartphone  users  look  for  local  

informa6on  on  their  phone,  and  90%  take  ac6on  

as  a  result    

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Mobile  Industry

 

• 

Of  the  world’s  6.8  billion  mobile  phones  in  

use,    2  billion  are  smartphones  

Apple  sold  10    
Million  iPhone6  &    
6  Plus  in  the  first    
weekend  of  release  

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Grow  Your  Restaurant  Business  

Grow  your  restaurants  boMom  line  with  an  engaging  mobile  experience,  by  

star6ng  up  a  few  mobile  projects,  restaurants  can  enjoy  

– 

More  Customers  

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More  Business  

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More  Revenue  

 

 
 
15.7%  of  the  mobile  app  users    
said  they  had  mobile  apps  for  
one  or  two  specific  restaurants  

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Restaurant  Apps  Give  Customers  Op6ons  

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View  menu  items  and  daily  specials  

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In  app  food  ordering  for  delivery  or  pick  up  

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Make  same  day  and  future  reserva6ons  

• 

Submit  and  see  reviews  

• 

Post  to  your  social  media  profiles  

• 

Stay  up  to  date  with  events  and  promo6ons  

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Par6cipate  in  loyalty  reward  programs  and  More!  

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Add  Technology  to  the  Menu  

Smartphone  users  and  Restaurateurs  alike  are  adop6ng  to  this  new  trend..  

 

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Payment  

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52%  of  consumers  would  use  an  electronic  payment  system  if  available  

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55%  say  mobile  payment  systems  will  become  more  popular  

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Ordering  

– 

41%  of  consumers  would  use  a  self-­‐service  terminal  if  available  

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For  Restaurateurs  82%  of  quick  service  restaurants  say  online  and  smartphone  

ordering  will  become  more  popular  

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Smartphone  Apps  

– 

46%  of  consumers  say  that  they  would  use  a  restaurants  smart  phone  app  if  

available  

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48%  of  restaurateurs  believe  that  apps  will  become  more  popular  

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Social  Media  &  Online  

– 

Consumers  are  increasingly  using  social  media  to  enhance  their  restaurant  

experience  

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9  in  10  restaurateurs  say  social  media  will  become  more  important  marke6ng  

tools  

 

 

Source:  Na6onal  Restaurant  Associa6on    

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8  Reasons  Your  Restaurant  Needs  a  

Mobile  Ordering  App  

1.  Customers  are  already  using  restaurant  ordering  apps,  and  spending  money  

though  the  apps  

2.  It  keeps  your  business  up  to  date  with  the  latest  consumer  engagement  tool,  

don’t  leave  your  business  out!  

3.  You  can  share  informa6on  through  social  media  and  generate  business  through  

different  channels    

4.  Mobile  orders  can  boost  return  business  

5.  Overall,  your  restaurant  will  make  more  money!  See  the  ROI  go  back  into  your  

business  

6.  People  who  are  already  fans  of  your  restaurant  are  likely  to  download  the  app  if  

there  are  incen6ves  (push  no)fica)ons,  coupons,  etc)  

7.  Increase  your  orders,  customer  visits,  customer  base,  buzz,  customer  sa6sfac6on,  

and  ul6mately,  revenue!  

8.  If  your  compe6tor  doesn’t  have  a  mobile  app,  you  can  get  an  immediate  

advantage  over  your  compe66on  by  going  mobile  now  

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8  App  Features  to  include  in  your  

Restaurant  

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Menus  –  Let  your  customers  know  what’s  on  the  menu  for  every  meal  

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Events  -­‐  Keeps  customers  in  the  loop  by  crea6ng  events  

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Push  No6fica6ons  –  Alert  your  customers  with  specials,  events,  and  bring  

users  into  your  establishment  

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Reserva6ons  –  Book  your  reserva6on  through  the  app  

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Coupons  –  create  coupons  and  customer  can  redeem  them  the  next  6me  

they  visit  

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Places  –  Tell  your  clients  where  your  business  is  loca6on  &  check  opening  

and  closing  ours  

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Tip  Calculator  –  Handy  tool  to  have  when  dining  out!  

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Food  Ordering  -­‐    Order  your  meal  directly  from  within  the  app,  no  wait,  no  

line  (delivery  or  pick-­‐up  op6on)  

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Loca6on  

Let  users  find  your  restaurant  more  easily!  Click-­‐to-­‐call,  

direc6ons  &  maps,  list  opening  and  closing  hours,  

website  &  share  app  op6ons  available  

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Among  the  smartphone  
Owners  the  hierarchy  of    

Ac6vi6es  was  the  following:  
1.  Call  a  restaurant  

2.  Look  up  Direc6ons  
3.  Up  up  loca6ons  near  me  

Push  Push  Push  

Push  no6fica6ons  are  a  great  way  to  inform  customers  of  daily  specials  and  to  

gain  restaurant  traffic  
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Geo-­‐loca6on:  fence  off  a  specific  area  for  your  push  no6fica6on,  and  when  

users  enter  the  area  they  will  automa6cally  receive  the  message  on  their  

device  

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Loca6on  Push:  Segment  your  users  more  by  sending  out  push  messages  to  

users  within  a  certain  loca6on  

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