Apps  VS  Mobile  Websites

 

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Recent  Survey  

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We  recently  surveyed  over  500  small  business  

owners  with  both  a  mobile  app  and  a  mobile  

website  to  determine  which  returned  a  higher  

return  on  investment.    

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The  results  showed  that  both  mobile  apps  and  

mobile  websites  are  important  pieces  of  a  

small  business  mobile  marke@ng  strategy.  

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Which  returned  a  higher  ROI?  

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73%    

said  mobile    

app  

27%    

said  mobile  

website  

Which  do  customers  prefer?  

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85%  

said  mobile    

app  

15%    

said  mobile  

website  

Best  for  geKng  new  customers?  

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75%    

said  mobile    

app  

25%    

said  mobile  

website  

Best  for  repeat  customers?  

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86%    

said  mobile    

app  

14%    

said  mobile  

website  

Top  reasons  for  a  mobile  app?  

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Customer  

Loyalty  

41%  

Customer  

Service  

19%  

Increased  

Revenue  

15%  

Improved  

Communica@on  

10%  

To  Stand  Out  

8%  

Other  

7%  

Sales  

Most  important?  

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                               81  %  said  both  are  equally  important  

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10%    

said  mobile    

app  

9%    

said  mobile  

website  

Push  no@fica@on  open  rates    

versus  email  marke@ng?  

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97%    

Push  No@fica@ons  

14%    

Email  Marke@ng  

Losing  Customers  

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Without  having  both  a  mobile  website  and  

mobile  app,  you  are  losing  at  least  25%  of  

your  customer’s  share  of  mind!  

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